Client: The Forme
Focus: Concept, Creative Direction, Design, Illustrations, Technical Strategy, Frontend Development, Backend Development.
The team behind The Forme believe in supporting women with their style choices and offer a carefully crafted range of bespoke products that are stylish, sophisticated and elegantly refined.
Inspired by this ethos, BTechnology has developed an online shopping destination that offers a seamless experience across all facets of the brand.
Working with the client's brand agency, BTechnology developed a complete digital strategy that defined the overall user interface architecture, user experience and interactions across all facets of the shopping journey.
Our goal was to celebrate the quality of the brand and provide effortless engagement throughout the experience.
Building on the Shopify engine, BTechnology's development team built a fully bespoke e-commerce experience and delivered a highly sophisticated solution that is powerful, scalable and robust.
As with all of our ecommerce projects, we designed our solution to be mobile first to ensure that the experience flows elegantly across all screen sizes.
Our mobile e-commerce now accounts for nearly 40% of total global sales. Our approach has ensured that The Forme continues to be successful.
At BTechnology, we think beyond the initial product design to ensure continued growth and engagement.
Working with the team behind The Forme, we developed a complete digital strategy for customer engagement and SEO to drive engagement and achieve continued success for our client.
"After the rebrand by BTechnology, our online store saw a 300% increase in sales."