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Michael Aram

Rebranding MichaelAram.com to integrate the brand's history and integrity of craftsmanship into the customer shopping experience.

Client: Michael Aram

Focus: Concept, Creative Direction, Design, Illustrations, Technical Strategy, Frontend Development, Backend Development.

Michael Aram is an award-winning American artist who has dedicated his career to handcrafted design. Inspired by a trip to India at the age of 25, he established a second home and studio there where he continues to find creative inspiration.

BTechnology was tasked with the challenge of revamping MichaelAram.com to integrate the brand's history and integrity of craftsmanship into the customer shopping experience.

A fully responsive, Magento-based e-commerce brand platform was designed to bring the function and form of Michael's original craftsmanship to a seamless, user-friendly shopping experience.

Clean, intuitive product detail pages made the artwork the focal point, and provided customers with key call-to-action elements and exploration interfaces.

As with all of our ecommerce projects, we designed our solution to be mobile first to ensure that the experience flows elegantly across all screen sizes.

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