Focus: Concept, Creative Direction, Design, Illustrations, Technical Strategy, Frontend Development, Backend Development.
BTechnology partnered with the Aaptiv team to help launch and rebrand the entire platform. We started by bringing new art direction, iconography and a vibrant new colour palette to the website and digital magazine.
The redesign helped organize all of Aaptiv's content, increase user time and improve mobile app signups. We also helped define a CRM and digital marketing strategy to improve customer engagement and conversion.
Known as the #1 audio fitness app, Aaptiv gives you access to thousands of workout programs and workout plans - developed by certified trainers.
A fully responsive mobile-first design that spans all browsers and devices for an optimal user experience.
"Keyword volume increased 136-fold in just over a year.Search engine optimization increased within the first year of Aaptiv's new look relaunch.
Traffic for the digital magazine increased 200% year over year.Conversion rates increased dramatically due to the new brand experience and customized landing pages for fitness categories."